Cookie Policy

This is the cookie policy for www.wychwoodtackle.co.uk (“Cookie Policy”).

It applies to information collected and used by MAP (“we”, “us” or “our”), when you access and use our website.

This information is collected through the use of cookies and other similar technologies, such as web beacons. When we refer to “cookies”, we mean all of these.

This Cookie Policy explains what cookies are, which cookies we use, why and how we use them, and what you can do to manage your cookie preferences.

Where any information we collect through cookies qualifies as personal data, our Privacy Policy applies to the collection and use of that data.

Please review this Cookie Policy and our Privacy Policy carefully.

Contents

  1. What are cookies?
  2. Why we use cookies
  3. How we use cookies
  4. How you can manage your cookie preferences
  5. How you can contact us
  6. Changes to this Cookie Policy

1. What are cookies?

Cookies are text files containing small amounts of information that are transferred and stored to your device when you visit a website.

Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie.

Cookies are useful because they allow a website to recognise a user’s device and to remember a user’s actions and preferences over a period of time.

Cookies can be “first party” or “third party” cookies depending on the domain that sets them.

In relation to our website, first party cookies are set by us and information is collected and used by us in accordance with the terms of this Cookie Policy and our Privacy Policy.

Third party cookies are set by third parties and information is collected and used in accordance with their policies.

We have no control over these cookies; they are used to allow third parties to provide certain services to us, such as website analytics and online advertising.

First and third party cookies can also be “persistent” or “session” cookies depending on their duration.

Persistent cookies remain on a user’s device for the period of time specified in those cookies and are activated each time that user visits the website that created the cookies.

Session cookies allow the actions of a user to be linked during a single browsing session. A session starts when a user opens a browser window and ends when the browser window is closed, following which all session cookies are deleted.

Our website uses both persistent and session cookies.

Web beacons (also known as internet tags, pixel tags and clear GIFs) are a similar technology which typically uses transparent graphic images placed on a website.

We use web beacons in addition to cookies.

2. Why we use cookies

Cookies are used on our website to collect information about your user preferences, browsing habits and the device you have used to access our website.

This may include the make, model and operating system of your device, IP address, browser type and mobile device identifiers.

We use cookies to:

  • provide essential website functionality;
  • make our website easier and more intuitive to use;
  • remember your preferences and choices;
  • monitor website performance and security;
  • improve our products and services;
  • make recommendations that may interest you; and
  • measure advertising effectiveness and deliver relevant advertising.

3. How we use cookies

Different cookies have different functions. Our website uses the following cookies:

Strictly necessary cookies

These cookies are essential for our website to operate.

For example, they enable you to log into secure areas of our website, add products to your shopping basket and complete purchases.

We do not require your consent to set these cookies because our website cannot function properly without them.

Analytical/performance cookies

We use Google Analytics, a website analytics service provided by Google.

Google Analytics helps us recognise and measure the number of visitors to our website and analyse how visitors interact with our website.

This may include pages viewed, items clicked and pages where users encounter errors.

Google uses this information to compile anonymised reports on website activity which help us improve our website.

When you first access our website, we ask for your consent to set analytical/performance cookies on your device.

Targeting/advertising cookies

We use third parties including Google and Facebook Technologies to support our advertising and marketing activities.

These third parties may set cookies on your device to collect information about your browsing habits, such as pages viewed, products added to your basket and links clicked.

This information is used to make our website and advertisements more relevant to your interests.

Targeting/advertising cookies also help us measure and improve the effectiveness of our advertising campaigns.

When you first access our website, we ask for your consent to set targeting/advertising cookies on your device.

Email interaction technology

Our emails may contain web beacons to tell us whether they are opened and whether links within the email are clicked.

This information helps us understand how email campaigns perform and improve future communications.

If you do not wish web beacons to be downloaded onto your device, please set your email client to display HTML emails as text only.

4. How you can manage your cookie preferences

When you first access our website, you will see a cookie notice popup.

By selecting “Allow All”, you consent to us setting cookies on your device in accordance with this Cookie Policy.

You can select “Preferences” to manage your cookie preferences or “Disable All” to disable non-essential cookies.

You can also change your browser settings to refuse, block or delete some or all cookies.

As browser settings vary, please visit your browser’s help section for more information.

You can also visit www.aboutcookies.org for additional guidance.

If you use multiple devices to access our website, you should update the settings on each device individually.

5. How you can contact us

If you have any questions regarding this Cookie Policy or our use of cookies, please contact us:

6. Changes to this Cookie Policy

This Cookie Policy was last updated on 18/05/2026.

This Cookie Policy may be updated from time to time. Updated terms will be posted on our website and, where necessary, changes will be highlighted on relevant web pages.

We recommend checking this page regularly to ensure that you are aware of and understand any updates.