Since the 1980s we've been at the heart of fishing.

Starting off as a brand dedicated to luggage for specialist anglers, we've grown and progressed to now having one of the most comprehensive portfolios on the scene, catering for carp, specialist, fly and predator anglers.

But we're not stopping there. Original Thinking is what we're about, not just in the fishing we do but in the way we progress as a brand. That's what sets Wychwood apart.

Original Thinking. It's a mindset, a way of life that we're passionate about.